Tuesday, 01 December 2015

Professor Patrick Barwise

Patrick BarwisePatrick Barwise is Emeritus Professor of Management and Marketing at London Business School. He joined the School in 1976, having spent his early career with IBM. He has published widely on management, marketing, and media. His latest book Simply Better: Winning and Keeping Customers by Delivering What Matters Most (HBS Press, 2004) [Amazon.co.uk], co-authored with Seán Meehan, won the American Marketing Association’s 2005 prize for the best recent book in marketing. In 2004, he led an independent review for the UK Department for Culture Media and Sport (DCMS) of the BBC’s digital television services. He is a Fellow of both the Marketing Society and the Sunningdale Institute, a virtual academy on public service management; a Council member (and previous deputy chairman) of Which?; and an experienced expert witness, having worked on commercial, tax, and competition cases in London, Brussels, Paris, Cologne and Washington. [Full biography on the London Business School faculty site.]


Respondent: Closing keynote: Models of innovation and development