David Lipkin, Founder and EVP, Method, Inc.
David Lipkin is founder of San Francisco-based Method, Inc. – which aims to ‘craft brand experiences’ – and currently leads the company’s business development. Previously Lipkin was director of technology at MetaDesign in San Francisco, and was key in its transformation from a print-oriented studio to one creating brand-oriented multimedia, and Internet- and application-based products. Clients he has worked with include Apple, Autodesk, Comcast, the Cooper-Hewitt National Design Museum, CNN, Kiehl’s, Gucci, E-Trade, Merrill Lynch, Microsoft, Nike, the TED Conferences, Texas Instruments, and IBM. Recent projects include TED.com [case study], Comcast’s media portal Fancast.com, advanced TV user interface concepts for Time Warner Cable [case study], and a comprehensive brand system for technology newcomer Organic Motion [case study]. Recent speaking engagements have included a discussion of user experience and branding issues for interactive television, presented to the Interaction Design Association (IxDA). Lipkin holds a BA from Reed College, where he studied history, anthropology, physics and chemistry.
Presenter: Track 1: Skills in the innovation process: Research, Design, Development