Erica Wolfe-Murray takes part in a panel discussion on when publishers should take risks.
- Erica Wolfe-Murray
13:45 Pioneers or Playing it Safe?
Erica Wolfe-Murray is the founder of Lola Media, which specialises in devising innovative and creative business strategies to extend and exploit the intellectual assets held by organisations. Its clients range from an Olympic coach to Vitsœ/the Dieter Rams Foundation, and from a high end fashion name to theUK Parliament. She is also financial director of the Emmy-nominated Touch Productions, which supplies high quality factual programming to the major UK and US broadcasters. She has recently taken an active role in developing online products for the BBC and asset exploitation for National Geographic. Over a career encompassing licensing, marketing, advertising, design and management she has worked with companies as diverse as NatWest, Next, Conran Design Group, Saatchis, Honda Motorcycles, and British Airways, and launched her own design company with clients including Historic Royal Palaces, NatMags, Dollond & Aitchison and Trinity Hospice. [Read more...] [Follow on Twitter]